Just one thought
Okay. Let’s
just say admit he always nails it. This inspirational, succinct post about posting by Seth
Godin, delivered with aplomb, reminds me to state the obvious. As ever.
I always
reference/recommend blogs in my workshops. Did today. They have rejuvenated my
reading. They are accessible, pacy and akin to emails in convenience. They have
sign-posted outstanding resources and developed ideas exponentially. Far, far quicker
then previous methods of communication of ideas.
They are
fun, addictive, enthusiastic and interesting. I have learned loads. And met
some great creative people offline.
Still many
of my clients continue to dismiss them as insular nonsense, appealing to a
narrow demographic. Are we bothered?
All I can
add to Seth is that if I, as a working mother of two small children with a pretty
full-on social life, can manage to post (occasionally), anyone can.
One
question. Abstract. If no-one reads your blog, how are you defining audience
and shaping your thoughts? A bit John Berger, I know, but if art needs an audience,
do blogs require a reader?
It is still about people. The feedback and interaction will always encouarge us to make just that one post.

I liked what Seth said too, especially that it just seemed to come out of the blue.
On the audience bit you might be interested in what I wrote about why I blog, a couple of years ago now, but still (maybe more) relevant.
http://perfectpath.wordpress.com/2005/06/30/get-to-the-point-lloyd/
(also includes a drawing that somehow reminds me of interesting2007) :)
Posted by: Lloyd Davis | June 21, 2007 at 09:34 PM
I'm interested in what Seth says though I would disagree when he says everybody SHOULD have a blog.
I think it's key to follow your own personal inspiration and inclination in whatever you do. Blogging is great for those who get pleasure and benefit from writing and reading them. If it doesn't feel relevant to an individual, I would recommend that they leave blogging right out of their life and get on with what matters and feels relevant to them.
Personally, I love to blog and to read others' blogs. And in answer to your Bergeresque question, Deb, I do feel that having a sense of audience is necessary for me to continue enjoying, as well as commercially benefiting, from my blogging.
Posted by: Emily | June 23, 2007 at 04:34 PM
I agree that the word should tends to put people off. But I guess that's why I like Seth despite not being a marketing person- I love his often unashamedly dictatorial style. We need a bit of direction now and again.
I didn't have any web presence so the purpose of my blog was twofold- to at least exist in cyberspace and give people something to look at that wasn't static. Also to open source ideas connected to my work as I increasingly worked on my own.
I have never wanted to benefit financially from my blog. At least not overtly. I have engaged with some fantastic people as a result of this blog. My clients appear to like it, typos and all. The feedback I have had is that it is beginning to capture the diversity of the work I do and feels far less of a sell than any website ever could. As we all know, we are more sophisticated than that.
Inexplicably it was read by my next door neighbour and we realised we shared a client. Althugh our work is very dfferent. We have gone on to do some lovely work together as a result.
Typical London- neighbours communicating virtually. We do chat on the door step as well...
Posted by: Deborah | June 25, 2007 at 03:14 PM